'Pricing in the Face Of Intensive Competition' by Tim Smith

On the 1st and 2nd of September  2010, the European Pricing Platform organizes the first training of the fall 2010 in Franfurt, Germany. This exclusive training is given by  Dr.Tim Smith, a well-known trainer and expert in pricing comming from the United States of Amercia. 

Executives may desire to achieve higher prices, but they are also well aware that their pricing latitude is constrained by competition. In Managing Prices in the Face of Competition, we will examine academically researched and industry best practices for managing prices in highly competitive markets. This course applies concepts from the fields of economics, consumer behavior, neuroeconomics, negotiations, and competitive dynamics in order to provide executives with a well rounded view of pricing in the face of competition. Executives attending this course will be able to identify routes to improve their pricing practices and avoid traps leading to pricing disasters.

To further knowledge transfer, this interactive course will involve two competitive exercises and two case study discussions from both consumer and industrial markets.

Some testimonials:

• "Your presentations cover relevant and practical topics, with practical illustrations to bring your messages to life in an entertaining and engaging way."
Sony Ericsson
• “Thorough and thought-provoking … almost an academic review of the latest findings in the pricing science; [yet] still they remain highly actionable and very relevant for the business life."
Carrier HVAC
• “Not only do you learn to fish, you learn to price the fish for the maximum profit.”
Crown Bolt, LLC

More information can be found on our website: www.pricingplatform.eu  or by contacting justine.van.acker@pricingplatform.eu